Timeless Presence & Formless Experience
The idea of enriching the significance of an accessory defines the core concept of MUSÉE’s new flagship store in the heart of Beijing, where shopping is transformed into an unconventional experience that gives customers the chance to know more about the item they are buying and re-evaluate it with the support of professional consultants. MUSÉE delivers an open platform for timeless exquisite goods, breaking boundaries across generations and fashion trends and creating a cross point for accessories of any kind. “Classics will not be limited by time nor defined by style,” says Andrea Maira, Studio8’s creative director. This is also what inspired Studio8 to design an “undefined” space for a formless shopping experience.
The firm created the concept of “soft boundary” – no clear boundaries in the functional division of the entire retail space for MUSÉE, which is translated into two main features in the space: the mobile multi-functional counters and the central consignment room. Materials such as natural stones, stainless steel, copper and glass have been boldly applied to make the space stylish and contemporary.