FEE 软装设计

AREA 535 m²

STUDIO8 has defined “responsibility” as the concept and aim of this project, expressing both the brand’s attention to the environment and STUDIO8’s sense of responsibility as an architecture firm in commercial space renovation projects. The inspiration for the interior design comes from the abstract beauty of the Nordic forest, immersing in the quality of life and environmental awareness conveyed by the space and exhibits.




STUDIO8 Architects recently completed the design of the Nordic kitchen appliance brand ASKO’s first domestic flagship experience center. STUDIO8 was responsible for the building facade renovation and interior design of the experience center. The experience center is located in Lujiazui Binjiang Financial City next to the old shipyard in Pudong. Each building along the street has a different architectural facade style representing its own corporate image.

How to express brand value in space? STUDIO8 has defined “responsibility” as the concept and aim of this project, expressing both the brand’s attention to the environment and STUDIO8’s sense of responsibility as an architecture firm in commercial space renovation projects.

The inspiration for the interior design comes from the abstract beauty of the Nordic forest. The architects use multiple dimensions such as technology, space, color, material, and landscape to tell multiple narratives, allowing visitors to feel as if they are walking in an abstract Nordic forest, immersing themselves in the quality of life and environmental awareness conveyed by the space and exhibits.

The building facade transforms the consideration of sustainable lifestyle into spatial language. STUDIO8 delivered a simple and responsible solution for the facade design. The second facade of matte black sunshade louvers wrap around the original glass facade. Under the sunlight, light and shadow shining through the gaps of the aluminum louvers outline the “expressions” of the two spaces divided by the building façade, leaving a quiet but significant note on this street different from other corporate pavilions on the street. The density of the shading louvers gradually become sparse from top to bottom, providing different levels of transparency and privacy for indoor spaces on different floors. From outside, the building facade looks like morning mist rising on the Nordic horizon and gradually dissipating.

The “expressions” on the façade are the result of precise calculations of the building’s orientation and the angles of sunlight at different seasons within a year. In summer, it can reduce the energy consumption required by the exhibition hall due to shading system; and in winter, it can introduce beautiful light and shadow, raising the energy efficiency inside the experience center. At the same time, its transparency allows the interior to be vaguely visible from the street. Like the concept of “forest”, it creates a profound and gentle visual experience. This design, which combines aesthetics and environmental protection, reflects the practice of sustainable lifestyle.

Based on the circulation flow and the existing structural columns on the site, STUDIO8 organically arranged a “tree array” of irregular polygons with different sizes. Especially on the first floor, the double height space near the facade resembles towering trees and, with the lighting fixtures, gives visitors an impressing feeling as if they are strolling in a primitive forest. Green plants are scattered throughout the space and terrace, showing life everywhere. There are edible spices such as mint and rosemary. While appreciating, the concept of sustainability is also embodied in the details of the space.

The balance between life and nature comes from the harmonious symbiotic relationship between humans and the environment. The aim is to create an abstract experience that transforms the physical space of the experience center into an immersive walk in nature, bringing visitors into the serene and fresh “Nordic forest” atmosphere. The architects cleverly incorporated various abstract elements of nature, such as icebergs, oceans, and forests, into the exhibition hall, allowing visitors to feel the natural tension brought by the materials and narrating the story of the Nordic forest. The metaphorical global issues such as global warming and pollution are also environmental problems that the design and brand want to focus on and explore. Communicating brand philosophy and thoughts through space is the original intention of the design this time.

The second floor is a VIP dining area where guests can feel the refinement and ceremony lifestyle in the dining space surrounded by a fireplace and an open kitchen. On this floor, the elements of the abstract Nordic forest are not as strong as on the first floor, but they are still clearly visible in the double height space connected to the first floor. The density of the sunshade louvers on the building facade of the second floor provides both a distant view of the outside and a certain degree of obstruction, providing privacy for the VIP dining area.

The third floor is a small wine and cigar room for business discussion. Here, the elements of the abstract forest are no longer visible, but are replaced by a terrace surrounded by maple trees and edible herbs, reconnecting with the city. The ground of the terrace is made of raised reclaimed wood floor, simple and environmentally friendly.

In response to the problems of excessive urbanization and unbalanced agricultural cultivation, the vertical greening, hydroponic greening, and terrace greening in the showroom have chosen edible varieties such as rosemary, basil, sage, and mint. Besides landscaping purposes, they are also provided to participants in cooking training for experience.

In the end, as a kitchen appliance brand experience center, the responsibilities that companies and architects can do and bear are still very limited, and the urgency of environmental issues requires more attention. Therefore, in different corners of the showroom, there are descriptions of the environmental situation and issues at the time of the completion of the Asko House, serving as reminders to all visitors of their environmental protection awareness.

In addition, the project also uses reclaimed materials, energy-saving lighting fixtures, and intelligent environmental protection facilities, fully reflecting the Nordic style’s emphasis on environmental protection and sustainable living. The integration of philosophy and modern technology creates an exhibition space that is not only contemporary but also highly humanistic.

This showroom design perfectly captures the essence of the balance between life and nature, demonstrating the brand’s and designer’s practice of nature and sustainable development. Through the clever integration of design elements, visitors can intuitively feel the tranquility and vitality brought by the space while exploring the journey of the abstract Nordic forest, and at the same time, rethink the importance of a sustainable lifestyle.