THE PORCELAIN HOUSE
In the making

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GUD HOTPOT MUSEUM

01_1F bar 一楼鸡尾酒吧 04
01_1F bar 一楼鸡尾酒吧 08
02_1F VIP entrance VIP室入口
03_1F stair case一楼楼梯
05_2F restaurant二楼用餐区 04
05_2F restaurant二楼用餐区 07
detail stairs
06_2F stone window frame detail二楼石窗框细节
07_2F balcony二楼阳台01
08_2F stairs二楼楼梯 02
09_3F terrace三楼露台 03
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detail niche 01
detail niche 02
detail restroom 01
detail restroom 02

Located in a heritage building from the 1930s in the central area of Hangzhou, GUD is a restaurant and cocktail bar specializing in hotpot cuisine and craft cocktails. STUDIO8 was commissioned to design the architecture re-use, interior and visual identity for the project.
Unfortunately, as happens with many buildings in China throughout modern history, the villa was almost “eaten up” by the city from 1939 to 2020, with only one complete façade left facing the street.  The interior was also renovated, extended and changed several times, from residential to multiple commercial uses.
The site includes the villa originally built in 1939, its extension in the north and the ground floor space from the building next door to the west.  The architects were given the site to turn into a hotpot restaurant. STUDIO8 believes the best way to preserve a historic building is to make it functional to meet today’s needs, giving a new life to it.  The three-story villa was a residential building without any restroom or large kitchen.  The re-use of it demanded a delicate and respectful renovation.  Therefore, service and utility spaces such as kitchen, restroom and a vertical connection for public use were arranged into the extension and the building next door, leaving the villa for pure culinary experience.
Referencing the richness of the site’s heritage and the culinary peculiarity, the concept was strongly inspired by the food culture and atmosphere and takes a more abstract approach.  To STUDIO8, it was extremely important to create, and consequently experience, a physical canvas created to highlight the continuous interaction between food and space.
Rather than showing specific local or historical characters of various hotpots from all over China, after studying the core of food culture thoroughly, the architects decided to transform hotpot’s cooking principle into a unique museum-like experience in on different levels. They named the restaurant “GUD” after the historical name for hotpot in 220 AD – “GuDong pot”, like the sound of boiling soup. The logo design was inspired by the shape of copper pots used in that period as well.

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In Chinese culture, eating hotpot is a special and important moment where people gather, mostly a group of friends or family, to share food and joy.  With heat (from fire or electric stove), the ingredients are deconstructed by the energy and then reconstructed in liquid (water or soup), thus being elevated, together with the time spent among people, to another level of flavor.  As the three key elements in hotpot, heat (fire), medium (water) and elevation of flavor (steam) were respectively correlated to each floor as in function, materiality, textures and light. 

 

As the first element, heat – the energy that boils the liquid – is a fundamental design factor to the first floor, where human interactions were planned out accordingly.  The aim was to create a warmer and more welcoming space at the beginning of the hotpot experience, where people and friends can meet first, have a cocktail and wait for everyone to arrive.  Therefore, the first floor is designed as a cocktail bar to act as an energy generator and set the mood.  Red floor, fireplace extended towards the ceiling, bottom-lit boiserie, rising sculptural columns that display antique hotpots, and scattered red velvet sofas were designed to give a dynamic and energetic ambience. Metaphorically being deconstructed by “fire”, these elements create a more vivid and warm interaction amongst people.  Part of the original brick wall façade was kept and exhibited in the bar to recall the building’s past.  A recessed mirrored ceiling at the side of the wall and the doorway towards VIP rooms expands the space and takes the experience to the next level.

 

After passing through the heated cocktail bar, comes the second element, water – the medium that reunites all elements.  Family and friends are seated together in groups around the round tables at on the second floor for the food experience, a process that the architects relate to water reconstructing the atoms of the ingredients.  The second floor is surrounded by glass brick niches, reusing the depth of old windows on the original façade blocked by neighboring buildings. Resin blocks with different cores are displayed as an abstract hint of recomposed flavor. On this floor, an old wall with a stone window frame was preserved and used as a partition between tables. The wooden roof structure and balcony were also carefully protected and highlighted. 

 

The old wooden stairs of the villa were very narrow, steep and badly damaged, couldn’t serve the current F&B function.  For better circulation, the architects relocated the vertical connection of the building to the patio space of the existing building extension.  To enhance the experience, the new staircase is covered with double glazed U-shaped glass partitions along all floors with a lighting system to represent the continuous energy flow transition, at the end of which is the terrace space and a more exclusive private VIP room.  Here, the customers are reconnected with the city and able to look at it from the different heights and angles, corresponding to the last element – steam – elevation of taste.  The simply designed interior shows off the geometric shape of the attic, while benches on the roof allow customers to have a more exclusive interaction with the city.

 

The architects also carefully designed a few other visual features.  The stainless canopy on each floor to highlights the beauty of the preserved façade while hiding the gutters.  The curved copper board at the entrance serves as a wayfinding sign without changing the original parapet.  The stainless steel board on the terrace covers the outdoor equipment and adjacent buildings, creating contrast and solitude, while adding a contemporary touch.

 

Over the past few years, STUDIO8 has been working on various restoration projects such as Cloud Hotel, Charcohol Restaurant & Cocktail bar, Himalaya Yueyang (under construction) and Former residence of Xu Chongzhi (under construction).  As a multidisciplinary architecture studio with mixed Chinese and European culture, STUDIO8’s has been creating story-telling spacial experiences under the principle of designing for the present and respecting history and local culture.

BEFORE AND AFTER

CONSTRUCTION

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GUD HOTPOT MUSEUM

01_1F bar 一楼鸡尾酒吧 04
01_1F bar 一楼鸡尾酒吧 08
02_1F VIP entrance VIP室入口
03_1F stair case一楼楼梯
05_2F restaurant二楼用餐区 04
05_2F restaurant二楼用餐区 07
detail stairs
06_2F stone window frame detail二楼石窗框细节
07_2F balcony二楼阳台01
08_2F stairs二楼楼梯 02
09_3F terrace三楼露台 03
Processed with VSCO with a4 preset
Processed with VSCO with a4 preset
detail niche 01
detail niche 02
detail restroom 01
detail restroom 02

SX380
In the making 

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CHAMBER 28

_(key visual)1F stairs floating above phenomenon video 一楼自然现象画面上的悬浮楼梯-1
1F floating counter 一楼悬浮吧台-1
1F floating counter 一楼悬浮吧台-3
2F stairs to elsewhere 二楼通往别处的楼梯-2
2F stairs to elsewhere 二楼通往别处的楼梯-3

CHAMBER 28

A PHENOMENA ODYSSEY
STUDIO8 has designed all-day entertainment venue in Beijing
Every time we encounter spaces, we always leave with a first impression in our minds. One of the things that are often communicated with us is the temperature of the space. It is not the actual room temperature, but rather the feeling and atmosphere that engaged our senses in various ways. Warm and cozy spaces invite us to slow down, while we avoid staying long in colder spaces. Consequently, temperature is one of the key features influencing our experience of spatial design.
The request for CHAMBER28 was straightforward – a new, one of a kind all-day entertainment venue in Beijing’s SanLiTun. As per the client’s wish, all the rooms should vary among each other and yet should belong to a single theme. In addition, each room should function as a business meeting venue, provide a fine dining experience and furthermore offer a private entertainment experience.
Studio8 took “temperature” as a guiding concept, allowing all the rooms to be divided into particular Celsius degrees. To strengthen the uniqueness of the space, the rooms were split into groups, to which a couple of selected natural phenomena were assigned, corresponding to the temperature of their occurrence. As a result, the wide range of temperatures, from cold to extremely hot, offers a variety of experiences, represented through peculiar materials and lighting effects.
Starting from the coldest experience of the Aurora Borealis, the northern lights are depicted by harder materials such as translucent marble and metal surfaces with matte brushed finishing, creating a blurred light reflection. Rain forest Eucalyptus – the boldest among all rooms, immerses the individual in a mixture of colors, but at the same time preserves the sense of nature. With the rising temperature, one reaches the phenomena of Fumarole and Blue Flames. Both of them, although bound to the earth, show quite different characteristics. While Fumarole stresses the texture and the tactility of its characteristic materials, Blue Flames stays humble, yet manifests warm solitude. Its origin leads back to a chemical reaction happening on a molecular level and resulting in energetic blue lava. The process of this conversation was celebrated through the transformation of digital blue bubbles into analogue blue balls, spread across the space. Blue Flames fills the second-floor bar as well as the public areas, where guests transition from the first to the second level over an emblematic staircase, extending into infinity through a mirrored reflection. The top end of the temperature scale is set by one of the hottest among all natural phenomena – Magma. Despite the use of lava stone and red marble, the spatial feeling supplies warmth and coziness, contrasting with the heaviness and sweltering character of Magma.
Additionally, the experience of each room is enhanced by custom-made lighting and abstract animated visuals curated by Studio8, so that all motion, geometry and color is aligned with the materials palette and the natural phenomenon they represent. For example, in Magma most of lighting is concentrated at the bottom of the room, reminiscent of smoldering lava and further supported by stage smoke machines. Eucalyptus impresses with its grid of laser light, giving the spatial feeling of being among the trees of a rain forest. Aurora Borealis and Blue Flames relies on laser machines, depicting various patterns, where the former creates a radiating effect on the ceiling, while the latter is projecting towards the floor, glaring burning blue patterns. Fumarole uses down lights to fill the whole space with a warm yellow and smoky ambience.
Further, the mood and peculiarities of each individual theme culminates into a totem-like piece of furniture, namely a bench, designed by Studio8’s own furniture brand CaoZiTou. Despite the harmonious and balanced shape of the bench, when crossed with the material palette of the rooms it becomes a playful and iconic element spreading across the public area.
CHAMBER28 is a place that is both universal and unique at the same time. It offers a rich variety of usage and services, yet its atmosphere and vibe leave the visitor with a memorable experience.

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自然现象多维度之旅
八荒设计北京全日制娱乐基地
每当我们邂逅一个新的空间,我们总会对她产生一个初始印象,其中一个常常被提及的形容词就是空间的温度。不是物理意义上的气温,而是一种空间氛围感。这种氛围感以各种方式客观的影响着我们的感官。我们总会选择在温暖惬意的环境中驻足,而不是在阴冷闭塞的环境中停留,如此种种,温度是影响我们空间设计体验的关键特征之一。
CHAMBER28的定位一直很清晰——这是坐落在北京核心位置的一家全新体验的一站式娱乐综合体。根据业主的期望——所有的房间都有着独树一帜的主题,但又有一个共通的元素贯穿其中。此外,每个房间都是一个兼具商务会谈、良好用餐体验的独立私密空间个体。
八荒以“温度”为核心逻辑,用不同温度的各种景致串联起了所有的主题。为了加强空间的独特性,房间被分成了几组,我们选择了一些不同温度下的极致自然现象来表达各个空间主题。因此,极端自然景观与温度的落差,加以独特的材料和不同的灯光效果,带来了这场以温度为主题的极致体验。
从最寒冷的“极光”开始体验,以半透明的大理石和亚光拉丝处理的金属等硬质材料,配合光影,营造了一个绚丽的极光环境。“彩虹桉树”——是本次设计中最大胆的一个尝试,使用各种混合的色彩,同时保留自然元素,沉浸式感受热带雨林的旖旎风光。随着“温度”的升高, 是“火山”和“蓝色火焰”。这两个主题虽然都来自地球的原始生态,但完全是不同的表达特征。“火山”使用了强调纹理和触感的材质时,“蓝焰”则保持低调,但通过幽静的深蓝色材质表现出灿烂而遗世独立的感觉。蓝焰——由火山喷发释出的熔岩与气体分子产生化学燃烧的产物,本身是一个奇妙而罕见的化学反应。我们用蓝色球形射灯来模拟蓝色分子,这一元素一直延续到了二楼的酒吧和公共区域——客人将从这里穿过楼梯来到二楼,该区域也运用大量镜面元素,通过镜面反射将空间延伸至无限。 “岩浆”——这个所有自然现象中温度的极致。空间使用了火山岩和红色大理石,巧妙的表达了岩浆的两种本质状态——极端高温的等离子体和冷却后形成的石头,与主题所表达的火红与炙热不同的是,空间带来的更多的是温暖与舒适感,这也是贯穿本次设计的一个特质。完美效果的呈现离不开灯光的加持。八荒根据每个房间的主题,特殊定制了舞台灯光及动画效果,将所有主题所代表的自然景致以更鲜活、灵动的形式呈现出来,增强每个“温度”主题的感官体验。例如,在“岩浆”中,灯光大比例的集中在房间的底部,配以舞台烟雾机,变化间让人联想到暗红的岩浆在滚滚的黑烟的裹挟里喷涌而出。“彩虹桉树”的镭射激光栅也让人印象深刻,让人有一种置身于神秘雨林的迷失感。“极光、蓝焰”中,各嵌入了可变化各种图案的激光灯,其中“极光”在空间中投射出了千变万化的电光秀,犹如划破永夜的北极光;后者则在地板上投射出蓝色的火焰,随着光影的变化呈现出蓝色的烟火。“火山”用温暖的灯光加上烟雾的配合,带来一场炙热却又舒适的体验。
此外,每个主题特有的调性及特点,最终汇集在了由八荒自有家具品牌“草字头”为每款自然现象度身定制的长凳中。长凳有着平衡、和谐的设计结构,同时与各空间的主题、色调交相辉映,成为了散布在公共区域中的一个诙谐、又极具标志性的空间元素。
CHAMBER28是八荒一个颠覆以往风格的设计尝试,承载着丰富的娱乐功能,最终呈现出了一个跨越温度与地域的无限可能的空间,带给消费者一个从极寒到炙热的多维度极致之旅。

_(key visual)1F stairs floating above phenomenon video 一楼自然现象画面上的悬浮楼梯-1
1F floating counter 一楼悬浮吧台-1
1F floating counter 一楼悬浮吧台-3
2F stairs to elsewhere 二楼通往别处的楼梯-2
2F stairs to elsewhere 二楼通往别处的楼梯-3

U-R APARTMENT
Built – Official photos soon

PURO APARTMENT
Built – Official photos soon

3D VISUALIZATION

BEFORE

AFTER

PINZHEN GALERIES

The original brand image resembles a pure Chinese style. In the overall brand upgrade , the biggest challenge was how to inherit the traditional elements the brand used to have, and to combine with a new contemporary and international image.

STUDIO8 believes that the boundaries between cultures are becoming more and more blurred in the contemporary era; however, this does not mean that the tradition will be forgotten,  but more likely to see diverse and inclusive cultures and styles harmoniously mixed together.

STUDIO8 have always adhered to the contemporary design philosophy, in respecting traditional/local and brand culture. Therefore, in the design process, how to integrate traditional and modern, eastern and western cultures has become the focus of the design. Studio8 also noticed that the product categories of PINZHEN range from gold, amber and jade to precious stones, diamonds and platinum, as well as watches and bags, which are from  different  categories, with different materials and styles , sharing different target customers.  

In order to organise and sorting them out in the space the team has deeply analysed all the differences , tonalities and textures and arranged them from light to deep, from cold to warm, from traditional to contemporary, from a  young to a more mature audience.

In the space , Studio8 did not simply divided the shop into different areas, but designed the whole ambient into a space with linear gradual gradient change from the entrance to the back of the shop, which also became the core design concept of the space – through the changes of space colour and props material from light to deep, from cold to warm, from contemporary to traditional, and with the display of corresponding tonal product categories, the gradual change of style was formed to stimulate the deep subconscious aesthetic preferences of different consumers.

As new brand image, this new flagship store takes the phoenix as new element. In particular the representation of an immortal riding a phoenix, which in local culture is the highest level symbol of roof decoration, which overlooks everything ; symbolising the rank and luxuriousness of the building. In order to inherit the symbolic decoration of the original image of the brand, “清明上河图” (Along the River During the Qingming Festival)  , STUDIO8 has decided to cut out representative fragments of it as a background; and to use the images of birds in different postures from the story of  百鸟朝凤” (A hundred birds are paying homage to a phoenix), in order to create a visual poetry graphic of the brand for custom-made wallpaper, which runs through and connects the entire shop area like an unfolded contemporary and traditional vellum, telling the story of the brand and paying tribute to traditional Chinese culture.

Following the gradual change from light and contemporary , to dark and traditional in the whole shop, the entrance follows this logic with a light coloured area, and the counters are made of stainless steel and light wood grain; in the middle of the front area, STUDIO8 designed a stainless steel column fish tank, which is one of the elements used in PINZHEN old shops to welcome customers. There is also a comprehensive service area in the front part to provide customers packaging and consulting services.

Three golden ring-shaped modern pendant lamps, combined with a customised floor mosaic, not only add the dynamic and change of the space , but also help highlighting several key-areas. The mid part is mainly composed of watch counters, as well as purchasing and pawn areas. From this point the colour has gradually darkened on the floor, walls and counters. The watches area has been designed as a core platform , which is matched with the barrisol light box above, to create a visual focus of the middle area in the store. The corridor leading to the consignment and VIP rooms is decorated with traditional bonsai and a custom-made rounded stone light fixture; in front of which there is an open area defined by a round custom-made mosaic floor , with armchair and poufs for customers to rest. At the end of the shop the colour of the floor and wall deepened one more shade; with an additional custom-made chandelier of glass roof tiles hanging under a square dark wood ceiling, same as the “清明上河图” (Along the River During the Qingming Festival) picture, as an element from the traditional Chinese city lives, representing that PINZHEN will accompany and permeate the life of all and help to develop a new understanding of goods’ value; becoming also one of the identifying elements of the new store image. At the end of the shop there is a repair and maintenance window to provide more service to customers.

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品真阁前身为华夏典当行,是一家有着二十五年历史的集典当、零售、鉴定、维修养护等多项业务为一体的珠宝、奢侈品的流通与服务平台,是一个倡导绿色流通生活方式的新零售形式。原来的品牌形象是非常纯粹的中式风格,已被许多消费者熟悉和接受。在本次品牌形象整体升级中,最大的挑战是如何在传承品牌传统文化的同时,设计出能够结合时代、接轨未来和国际的品牌空间新形象,同时突出源自于中国传统文化与当代生活方式交融的品牌调性。
八荒设计认为,在当代,地域、文化的界线越来越模糊,但这并不代表摒弃传统,越是属于当代的事物,越有可能看到多元、包容的文化和风格。八荒设计是一个成立与上海,多文化、多学科的设计团队,他们一直坚持立足当代,尊重传统在地文化和品牌文化的设计理念。因此在设计过程中,如何融合传统与现代、东西文化成了设计的重点。八荒设计还注意到, 品真阁的产品分类从黄金、琥珀、玉石, 到宝石、钻石、铂金,还有腕表、箱包等, 无论是品类、材质,还是风格、受众人群,跨度都很大。于是八荒设计从如何使零售空间能够融合这些品类调性决然不同的产品入手,将品真阁所有的产品按照色调、调性、风格和受众人群,从深至浅、从暖至冷、从传统到当代、从年轻到成熟做了整理。
空间上他们也没有将空间简单地分割为不同的产品陈列区,而是将整个空间设计成了一个从入口至后场线性渐变的空间,这也成为了空间的核心设计概念——通过空间色彩和道具材质表现从浅至深、从冷至暖、从当代到传统的变化, 配合相应调性的产品品类的陈列,形成渐变的风格转换,来激发不同消费者内心深层次的潜意识审美喜好。店铺整体格局沿用品真阁一贯的简单传统的柜台陈列形式, 让消费者能够在熟悉的购物环境和模式中,被潜意识引导到最符合自己审美品味的空间,找到最属于自己审美品味的产品。
品真阁的这家店作为品牌新形象的旗舰店,以源自中国屋脊装饰最高级别的象征俯瞰众生、鉴定真伪、流通万物的骑凤仙人的凤凰为店标。八荒设计为了传承品牌原形象中的标志性装饰“清明上河图”,截取了其中的代表性片段作为背景;再以“百鸟朝凤”点题,叠加不同姿态的鸟的形象,为品牌设计了旗舰店专有的定制墙布,贯穿整个空间,仿佛一幅当代与传统融合的画卷在整个店铺中展开,述说品牌故事的同时致敬中国传统文化。
依据从入口至后场由浅至深、由现代至传统的渐变逻辑,入口区域为浅色区域,柜台为不锈钢和浅色木纹。前场中间,八荒设计沿用品真阁原店铺形象中的鱼缸,设计了不锈钢立柱鱼缸,迎接顾客光顾。前场还设有综合服务区,为顾客提供编绳、包装和咨询服务。三个金色环状的现代吊灯,结合地面的截取定制画面片段的马赛克圆形地面,既增添空间的动感和变化,又帮助指引顾客关注到几个重点区域。中场主要为手表柜台,以及民品收购区和典当区,空间到了这里,无论地面还是墙面和柜台,色彩已经逐渐加重,手表柜台形成环形岛台,配合上方发光的软膜灯箱,形成店铺中场的视觉焦点。通往民品室和贵宾室的走道点缀有传统的盆栽和走道尽头的原型石板灯饰。正对走廊的中场后场之间有一片开阔区域,搭配活泼的沙发和圆形定制马赛克地面,供顾客休息。到了后场,地面和墙面的颜色又加深了一层。深色木纹的回字形吊顶下悬挂的琉璃瓦片的定制吊灯,同清明上河图一样,来自传统街道形象,预示品真阁将伴随和渗透于普罗大众的生活并提升大众的价值情趣, 也将成为品真阁新店形象的识别元素之一。后场的末端是维修与养护窗口,向顾客提供更多服务。
品真阁是八荒设计的第二家华夏典当集团旗下的新零售流通典当平台,绿色流通已然成为一种全新的零售和生活方式。在2019年6月开张的MUSÉE名见北京坊旗舰店的设计中,八荒设计大胆运用了灵活多变的移动柜台和挂杆,营造了可根据使用情景不断变化的购物体验。

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