AREA 535 sqm
INSPIRED BY NATURE
ABSTRACT SCANDINAVIAN FOREST IN ASKO HOUSE
ASKO HOUSE 中的抽象北欧森林
STUDIO8 has recently completed a unique project inspired by the abstract beauty of the Scandinavian forest. The project, an impressive flagship exhibition hall, aims to create an immersive experience that transports visitors into the serene tranquility of nature.
The exhibition hall seamlessly incorporates the elements of space, color, material, and landscape to create a multi-layered narrative. As visitors explore the hall, they will feel as though they are wandering through an abstract Nordic forest. This experience allows them to appreciate the intricate craftsmanship and environmental consciousness conveyed by the space and the products showcased within it.
An important aspect of the project is the sustainable solution implemented on the building’s facade. The facade features environmentally friendly sunshade panels that can be adjusted throughout the day to reduce energy consumption. This intelligent design ensures sufficient illumination while preventing direct sunlight from entering the hall. The combination of aesthetics and environmental friendliness underscores the brand’s commitment to sustainable practices.
Inside the exhibition hall, STUDIO8 incorporated various elements to recreate the ambiance of a forest. The first floor features ultra-high wooden columns that resemble towering trees. On one side of these pillars, a plant wall has been installed, and natural green plants are scattered throughout the hall and terrace. This carefully curated vegetation adds a touch of vibrancy to the space, reflecting the brand’s dedication to environmental sustainability.
Another captivating feature of the exhibition hall is the use of abstract natural elements, such as icebergs, oceans, and forests, which symbolize global issues like global warming and pollution. By integrating these elements into the design, the exhibition creatively conveys the brand’s awareness and responsibility towards environmental challenges.
Furthermore, the exhibition hall incorporates renewable materials, energy-saving lighting, and intelligent environmental facilities to exemplify the Nordic style’s emphasis on environmental protection and sustainable development. This fusion of traditional principles and modern technology creates a showroom space that is not only futuristic but also deeply humanistic.
In summary, STUDIO8’s exhibition hall project beautifully captures the essence of the Scandinavian forest and showcases the brand’s commitment to nature and sustainability. Through a thoughtful blend of design elements, the space evokes a sense of calm and revitalization, inviting visitors to explore the abstract beauty of nature while contemplating the importance of a sustainable lifestyle.
HISTORIC BUILDING RENOVATION 历史建筑改造
VISUAL IDENTITY 视觉识别设计
AREA 495 sqm
GUD IS A MUSEUM-LIKE RESTAURANT AND COCKTAIL BAR LOCATED IN A 1930s HERITAGE BUILDING. THE CULINARY PECULIARITY OF HOTPOT IS TRANSFORMED INTO A PHYSICAL CANVAS TO HIGHLIGHT THE CONTINUOS INTERACTION BETWEEN FOOD AND SPACE.
HOTPOT “MUSEUM” IN HISTORIC VILLA
— STUDIO8 designs GUD Restaurant & Cocktail Bar in Hangzhou
Located in a heritage building from the 1930s in the central area of Hangzhou, GUD is a restaurant and cocktail bar specializing in hotpot cuisine and craft cocktails. STUDIO8 was commissioned to design the architecture re-use, interior and visual identity for the project.
Unfortunately, as happens with many buildings in China throughout modern history, the villa was almost “eaten up” by the city from 1939 to 2020, with only one complete façade left facing the street. The interior was also renovated, extended and changed several times, from residential to multiple commercial uses.
The site includes the villa originally built in 1939, its extension in the north and the ground floor space from the building next door to the west. The architects were given the site to turn into a hotpot restaurant. STUDIO8 believes the best way to preserve a historic building is to make it functional to meet today’s needs, giving a new life to it. The three-story villa was a residential building without any restroom or large kitchen. The re-use of it demanded a delicate and respectful renovation. Therefore, service and utility spaces such as kitchen, restroom and a vertical connection for public use were arranged into the extension and the building next door, leaving the villa for pure culinary experience.
Referencing the richness of the site’s heritage and the culinary peculiarity, the concept was strongly inspired by the food culture and atmosphere and takes a more abstract approach. To STUDIO8, it was extremely important to create, and consequently experience, a physical canvas created to highlight the continuous interaction between food and space.
Rather than showing specific local or historical characters of various hotpots from all over China, after studying the core of food culture thoroughly, the architects decided to transform hotpot’s cooking principle into a unique museum-like experience in on different levels. They named the restaurant “GUD” after the historical name for hotpot in 220 AD – “GuDong pot”, like the sound of boiling soup. The logo design was inspired by the shape of copper pots used in that period as well.
In Chinese culture, eating hotpot is a special and important moment where people gather, mostly a group of friends or family, to share food and joy. With heat (from fire or electric stove), the ingredients are deconstructed by the energy and then reconstructed in liquid (water or soup), thus being elevated, together with the time spent among people, to another level of flavor. As the three key elements in hotpot, heat (fire), medium (water) and elevation of flavor (steam) were respectively correlated to each floor as in function, materiality, textures and light.
As the first element, heat – the energy that boils the liquid – is a fundamental design factor to the first floor, where human interactions were planned out accordingly. The aim was to create a warmer and more welcoming space at the beginning of the hotpot experience, where people and friends can meet first, have a cocktail and wait for everyone to arrive. Therefore, the first floor is designed as a cocktail bar to act as an energy generator and set the mood. Red floor, fireplace extended towards the ceiling, bottom-lit boiserie, rising sculptural columns that display antique hotpots, and scattered red velvet sofas were designed to give a dynamic and energetic ambience. Metaphorically being deconstructed by “fire”, these elements create a more vivid and warm interaction amongst people. Part of the original brick wall façade was kept and exhibited in the bar to recall the building’s past. A recessed mirrored ceiling at the side of the wall and the doorway towards VIP rooms expands the space and takes the experience to the next level.
After passing through the heated cocktail bar, comes the second element, water – the medium that reunites all elements. Family and friends are seated together in groups around the round tables at on the second floor for the food experience, a process that the architects relate to water reconstructing the atoms of the ingredients. The second floor is surrounded by glass brick niches, reusing the depth of old windows on the original façade blocked by neighboring buildings. Resin blocks with different cores are displayed as an abstract hint of recomposed flavor. On this floor, an old wall with a stone window frame was preserved and used as a partition between tables. The wooden roof structure and balcony were also carefully protected and highlighted.
The old wooden stairs of the villa were very narrow, steep and badly damaged, couldn’t serve the current F&B function. For better circulation, the architects relocated the vertical connection of the building to the patio space of the existing building extension. To enhance the experience, the new staircase is covered with double glazed U-shaped glass partitions along all floors with a lighting system to represent the continuous energy flow transition, at the end of which is the terrace space and a more exclusive private VIP room. Here, the customers are reconnected with the city and able to look at it from the different heights and angles, corresponding to the last element – steam – elevation of taste. The simply designed interior shows off the geometric shape of the attic, while benches on the roof allow customers to have a more exclusive interaction with the city.
The architects also carefully designed a few other visual features. The stainless canopy on each floor to highlights the beauty of the preserved façade while hiding the gutters. The curved copper board at the entrance serves as a wayfinding sign without changing the original parapet. The stainless steel board on the terrace covers the outdoor equipment and adjacent buildings, creating contrast and solitude, while adding a contemporary touch.
Over the past few years, STUDIO8 has been working on various restoration projects such as Cloud Hotel, Charcohol Restaurant & Cocktail bar, Himalaya Yueyang (under construction) and Former residence of Xu Chongzhi (under construction). As a multidisciplinary architecture studio with mixed Chinese and European culture, STUDIO8’s has been creating story-telling spacial experiences under the principle of designing for the present and respecting history and local culture.
BEFORE AND AFTER
STRUCTURE DESIGN 室内结构设计
AREA 420 sqm
DUPLEX APARTMENT FOR A CLOSE-KNIT FAMILY PROVIDING MAXIMUM VISUAL AND SPATIAL CONNECTIONS BRTWEEN SPACES WITH TIMELESS CONTEMPORARY TASTES.
UR Duplex Apartment in Shanghai by STUDIO8
— “ALWAYS HAVING YOU IN SIGHT” APARTMENT connected by one “bridge” and two staircases
How to describe and preserve time when you are with your loving ones? When you are at home, you might want to have some “me” time as well as have all your family members in sight.
Shanghai-based architecture design studio STUDIO8 has completed a 420-square-metre duplex apartment for a young couple with two kids. The couple wants a spatial and clean space where they can have their own space for different activities and at the same time be able to spend quality time with family and friends. Converting the owners’ way of living into timeless space design is a key focus in residential design for STUDIO8. “The owners of a home shall always be the soul of the place and our key inspiration,” said the architect.
The apartment is located on a quiet street in the center of Shanghai along which grows French platanus and magnolia trees over ten-meter-height. The tree crowns are just at the height of the balcony window, which make the apartment an urban retreat for the family. The project involved transforming a 4.6-meter height space into a duplex apartment creating connections between various rooms and updating it to a better match with the clients’ contemporary tastes.
The owner told the architects that they don’t need too many rooms. After listening to the family’s needs and description of their daily life, the architects have decided to make the space as open as possible creating most chance of sight connections between areas. Taking advantage of the height of the apartment, a sculptural volume formed by a passage, a straight staircase and a fireplace is inserted into the junction of living room, dining room and kitchen, joining as well as dividing the public and private functions of the house. In order to make the mezzanine more solid and stable, STUDIO8 has decided to use reinforced concrete as structure, which makes it crucial to study the opens of each space and position the beams strategically hidden without affecting the ceiling height for both floors.
The passage of central volume starts from the entrance, passing through the dining room and living room at its both sides, horizontally connecting the kid’s room, storage room, couples’ walk-in closet and husband’s study room on the upper floor, while the straight staircase and the fireplace, as the feature of the double height living space creates the vertical connection. From the family room downstairs to the study room upstairs, from the veranda to the living room, from the passage upstairs to the fireplace corner downstairs, the family can have sight connection with each other from every corner of the open area. A second more private metal staircase is also from the master bedroom to their walk-in closet.
Special lighting features are designed to complement the humble material choices. Lava stone and stucco of marble powder provide the space a timeless homogeneous shade with subtle reflection on surfaces of different textures. A dynamic modular sofa island is placed in the center of the living room to connect all areas around, where the kids can climb from one side to the other. The family room next to it, being comparatively the lowest space, is opening towards the double height staircase with continues light oak floor and low furniture setting that make the space cozy and spatial. Beside the dining table with irregular pebble-shaped frosted glass pendants hanging over is the veranda and the warm grey monochromatic kitchen. The kitchen is under the walk-in closet that limited its ceiling height. But thanks to the connection with the dining room and the sight of the street trees from the veranda windows, it feels just like a breath between the two areas.
“We really enjoy the time STUDIO8 has planned for us in different corners and the fact that we can always have each other in sight”, said the owner. And that’s exactly STUDIO8’s aim for this duplex apartment.
特殊的设计旨在与简约的材料选择形成对比。 火山石和大理石粉灰泥为空间提供了均匀色调以及经久的美感，光线在不同纹理的表面上形成微妙的反射。 一组动感的模块化沙发中岛被放置在客厅的中央，连接周围的各个区域，孩子们在上面可以从一侧爬到另一侧。 客厅旁边的家庭房是相对最低的空间，但这里向挑空空间敞开，配合连续的浅色橡木地板和低矮的家具布置，使空间显得温馨而宽敞。 悬挂一组不规则鹅卵石状磨砂玻璃吊灯的餐桌旁，是日光室和暖灰色的单色厨房。 厨房位于步入式衣橱下方，天花高度受到限制。 但位于高天花的餐厅和日光室的行道树影间，感觉就像两个区域之间的一次呼吸，全然没有压抑之感。
VISUAL IDENTITY 视觉识别设计
Studio8 was commissioned for the visual identity, interior design and architecture of Anadu. Anadu wishes to provide to its guests with a peaceful holiday experience in nature. Keeping the local and environmental character of the location is one of the main concerns during the project development. From construction materials to design elements, and even food ingredients, Studio8 has tried to take full advantage of local resources. In terms of architecture and space design, Anadu is integrated into the surrounding landscape. The studio’s initial approach to the design concept: “Get along with nature, talk to yourself” gradually evolved into the core of the brand’s motto: “Find yourself in nature”.
The surrounding landscape of the project site is rich and unique:; however, after a first contact with the site, the studio team felt something was missing: a lack of water presence. Water itself, and especially a very calm water surface, generates immediately a sense of relax. The studio decided that this element would be the core of the hotel, a connection between the rooms that articulates the structure of the entire building. For that purpose, the roof of each floor was turned into an infinity water feature. By bringing natural elements into the architectural spaces, the design fosters a connection between the building and the outside. “Find myself in nature” becomes, then, a reality when experiencing the different rooms.
Four narratives are unfold in Studio8’s design, and become the themes of the rooms. Each room has been designed as an individual space, with its own story focused on elements that one can find within the surroundings. Each of these elements awake a different sense, or provoke a sensorial phenomenon.
1. Tea – This room faces the white tea harvest; the materials and color palette of the interior design echoes the tea theme.
2. Mountain – The room faces the mountain on the south, and the materials are natural stone and the color palette is dark grey. The water feature is designed to reflect the distant mountains.
3. Bamboo – The room faces the bamboo forest in the east, and its interior has a rice pink color palette and several objects made of bamboo wood.
4. Sky – The room is located on the third floor, which is also the top of the building. It is almost immersed by a boundless water feature, turning the room into a floating island. The studio designers challenged themselves to explore the poetic boundaries of the project’s concept. The third floor, then, was conceived as a platform able to behave like a mirror, and reflect almost the entire surroundings and the sky.
AREA 1061 sqm
CLOUD HOTEL RENOVATION PROJECT
— Lost in the mountain clouds, nestled in the forest
Nestled in the mountains of Moganshan, Cloud Hotel sits serenely in a bamboo forest in Deqing County, a popular retreat destination 200km away from Shanghai. The original building had three levels built along the mountain slope and carried features inspired by European castles. STUDIO8 was commissioned to renovate the architecture and interiors and redesign the visual identity.
In the renovation process, STUDIO8 aimed to best utilize the natural slope formed by the landscape, while taking full advantage of the spectacular mountain views. The designers were also faced with a challenge to create a dynamic integration of the spatial experience and the “Cloud” brand image, and to infuse it into all design decisions. “Architecture built in nature functions as the media in between humans and nature; it should blend into the landscape organically, instead of just being in it,” says the studio principal.
The original building had guest rooms on the first and second floors; a lightweight extension with arched glazings had been added on top to serve as the dining space. While the architecture lacked a coherent hierarchy and style, it did have a feature that served the renovation well – it was not built directly against the mountain, providing much more room and potential for the extension. Rather than stacking upwards, STUDIO8 decided to bring life to the underused belowground levels, adding more layers into the space without increasing the height of the building or creating additional impact to the environment.
The new hotel has a total of five levels terraced alongside the mountain slope. Entering from the west corner of the premises, guests pass through the garden and arrive at the reception, a glass room enclosed by large glazings. On one side of the reception is the wine cellar and the private dining room, linked by a sunken garden designed to provide more natural light and better views; on the other side lies the steel staircase, leading to the swimming pool and the restaurant on the second level.
To achieve a consistent brand image, STUDIO8 carefully curated the interior and visual identity design of the hotel to match well with the “Cloud” concept. The ubiquitous presence of curve and arch elements akin to clouds can be seen throughout the space – the ceiling, the spiral staircase, and the openings in various expressions. All guest rooms have a white arched terrace that overlooks the swimming pool and provides a panoramic view of the valleys and gentle hills beyond, conveying a feeling of “walking in the clouds”.
Pure white finishes give a clean background to the interiors of the restaurant, while the bronze accent found in the tables and lighting adds a warm, earthy tone. The dining area boasts a cloud-like fluctuating ceiling that also hides the light strips and air vents in between the gaps. A one-off vintage cabinet from Belgium – the focal point of the dining space – is set against the whitewashed wall. The restaurant also features customized circular dining tables made of wood, local granite and rufous lacquered stone.
To avoid cliché and excessive ornaments, the interior settings are kept to a minimum for a bright and airy feel. Guest rooms have a subdued aesthetic. In the largest suite, a bespoke laurel green headboard hangs from a brass rod, echoing the green-hued Persian carpet and green walls in the bathroom. The curve element appears not only in the spiral stair but also in the bathroom partition walls. Gentle curves soften the room’s layout, re-emphasizing the light and airy feeling of the “Cloud”.
Cloud Hotel isn’t the first hotel in Mogan Mountain that STUDIO8 has worked on – back in 2017, it completed the architecture, interior and visual identity design of Anadu, another luxury resort in the same region. Both being a covetable getaway for people to jump out of the city and have a moment of peace, Anadu, built from the ground up, boasts a meditative, solitary experience which connects to the nature; while Cloud Hotel transformed the originally ponderous building into a poetic and ethereal presence by blending it into the landscape in a rather spontaneous manner.
VISUAL IDENTITY 视觉识别设计
AREA 300 sqm
When Time Axis & Temperature Axis Cross
—CHARCOHOL Restaurant & Cocktail Bar
Located in a heritage building in Fengsheng Li in the center of Shanghai, CHARCOHOL is a restaurant and cocktail bar specializing in charcoal-grilled global cuisine and craft cocktails. STUDIO8 was commissioned to design the visual identity, architecture re-use, interior, landscape and soft decoration for the project.
Creating an exclusive food experience always starts with a strong concept in mind, which gradually evolves until it’s finalized with carefully selected details. When Chef Mandela Zhu first met STUDIO8’s design principals, Shirley and Andrea, he told them the food and drinks of his new bar are greatly inspired by forest and fire. The miraculous chemistry of taste happens when carefully selected simple ingredients are cooked at the right temperature for the right time. In a way, design is very similar to culinary arts. STUDIO8 was very inspired by the chef’s cooking principles in all of their F&B projects. This is why Shirley and Andrea named the restaurant CHARCOHOL, a combination of charcoal and alcohol, also the concept of CHARCOHOL’s logo.
STUDIO8 embarked on creating a space that reflects the chef’s vision and ultimately goes beyond it. Inspired by the transformative nature of charcoal and its role in food creation, the design unfolds around an axis of time, crossed by an axis of temperature.
From south to north, stretching across the main entrance, three dining halls conceptualize the transformation of wood to charcoal and finally to ash. The notion of the dining concept is summed up in the small portico at the entrance, where a half-burnt wooden column hangs from the ceiling and ends in a lava stone block on the floor, welcoming the guests.
Consequently, the first hall implements wood flooring and preserves the untouched original walls of the building, while the main hall is converted to total black. At the end of the space follows the third hall, which once again shows some of the original brick wall and is finished with white-grey plastered walls. A glass box with ashes adorns this space as well. In the orthogonal direction, one can observe the temperature axis, spanning from the kitchen to the fireplace and projected on the ground through reddish tiles.
In line with the concept, each dining hall obtains its own particular ambience from partially custom-made furniture, lighting and installation. The wood hall opens towards the main plaza of Fengsheng Li, where sunlight shines through the trees onto the brick walls. In the center of CHARCOHOL is the main black hall, the most intimate and cozy area in the whole space. The rough texture of the black walls and floors reflects light differently throughout the day, creating a changing ambience. At the cross of the time and the temperature axes, above the bar, a giant installation of fanned palm leaves arranged by STUDIO8 hangs underneath the reflective stainless steel dome, celebrating the banquet of food and drink. Along the time axis in the ash area, another installation made of banana leaves and eucalyptus seeds hangs like a bouquet chandelier, representing renewal from ash.
Considering that the restaurant occupies a historic house in the center of Shanghai, the renovation demands a respectful attitude towards the architectural heritage. Therefore, special details were developed to connect the new facade elements and the old structure. The newly added steel and glass structure is completely detached from the original building, and a system of special wall washer lighting highlights the beauty of the architecture, giving it the quality of a museum.
CHARCOHOL also has an outdoor seating area, which carries on the design of the ash area and is an extension of the temperature axis. The main feature here is the glass room, where guests can enjoy freshly baked food from the nearby brick stove. The garden also has a mix of aromatic flowers and herbs, some of which are used in the kitchen.
AREA 400 sqm
PINZHEN GALERIES Flagship Store in Beijing
——A poetic interpretation of East and West integration
PINZHEN GALERIES, formerly known as Huaxia Pawnshop, is a jewellery, and luxury goods distribution and service platform with a history of 25 years and a wide range of businesses including pawning, retail, appraisal, maintenance and other services. It is a new retail form advocating a more sustainable product circulation lifestyle. The original brand image resembled a pure Chinese style and was familiar to and well-received by many consumers. Through the brand upgrade, the biggest challenge was to inherit the traditional elements from the brand’s past, and combine them with a new contemporary and international image.
STUDIO8 believes that the boundaries between cultures are becoming more and more blurred in the contemporary era; however, this does not mean that traditions will be forgotten. Instead it is more likely to see diverse and inclusive cultures and styles harmoniously mixed together. STUDIO8 is a multi-cultural and multi-disciplinary design team established in Shanghai. The practice has always adhered to contemporary design philosophy with respect to traditional local culture and brand culture. Therefore, in the design process, how to integrate traditional and modern, eastern and western cultures has become the focus of the design. STUDIO8 also noticed that PINZHEN’s products range from gold, amber and jade to precious stones, diamonds and platinum, as well as watches, purses and suitcases, which are from many categories, are comprised of many materials and styles, and target different customers. In order to organise and sort them out in the space, the team analysed the tonalities and textures of the all products and arranged them from light to dark, cold to warm, contemporary to traditional, and youthful to mature.
In the new design, Studio8 did not simply divide the shop into different areas, created a linear gradient change from the entrance to the back of the shop, which also became the core design concept of the space; the colour of the spaces and the material of the props change from light to dark, from cold to warm, from contemporary to traditional, with products displayed in corresponding tones. The gradual change of style was formed to stimulate the deep subconscious aesthetic preferences of consumers. The overall layout of the store follows the simple and traditional counter display format of PINZHEN, keeping the shopping environment familiar while subtly guiding consumers to areas that are most in line with their own tastes.
As the flagship location for the brand, the store takes the phoenix as the logo for the new brand image, in reference to “The Immortal Riding a Phoenix”, a Chinese imperial roof decoration that “overlooks all beings” and symbolises the luxuriousness of the brand. In order to integrate the original brand image inspired by “Along the River During the Qingming Festival” (清明上河图), STUDIO8 also decided to adopt representative sections of the famous Chinese painting as a background, overlaying imagery of birds in different poses from the story of “All Birds Paying Homage to the Phoenix” (百鸟朝凤). Created as a poetic visual graphic for the brand, the custom-made wallpaper runs through and connects the entire shop like an unfolded Chinese scroll with both contemporary and traditional motifs, telling the story of the brand and paying tribute to traditional Chinese culture.
Following the gradual change from light and contemporary, to dark and traditional in the whole shop, the Entrance is a light coloured area with counters made of stainless steel and light wood grain. In the middle of the Front Area, STUDIO8 designed a stainless steel column with a fish tank, which is one of the elements used in older PINZHEN shops to welcome customers. There is also a comprehensive service counter in the Front Area to provide customers with packaging and consulting services. Three golden ring-shaped modern pendant lamps, combined with a customised floor mosaic, not only add dynamism and movement to the space, but also help in highlighting the key areas.
The Middle Area is mainly composed of watch counters, as well as Purchasing and Pawning areas. From this point, the colour gradually darkens on the floor, walls and counters. The watch area is designed as the central platform, matched with the Barrisol light box above to create a visual focus of the Middle Area of the store. The corridor leading to the consignment and VIP rooms is decorated with traditional bonsai and a custom-made rounded stone light fixture; in front of which is an open area defined by a round custom-made mosaic floor, with an armchair and poufs for customers.
At the end of the shop, the colours of the floor and walls deepen one more shade. Customers can find additional services at the repair and maintenance window in this area. A custom-made chandelier of glass roof tiles hangs under a square dark wood ceiling, inspired by traditional Chinese city life, just like the painting “Along the River During the Qingming Festival” (清明上河图). As another iconic element in the new store, it carries PINZHEN’s wish to continue servicing the community and enriching people’s lives.
PINZHEN GALERIES is the second retail and luxury pawn platform that STUDIO8 designed for Huaxia Pawnshop Group. This more sustainable way of shopping has become a popular retail and lifestyle concept. In the design of MUSÉE Beijing flagship store, opened in June 2019, STUDIO8 boldly used flexible movable counters and sliding hangers to create a shopping experience that can adapt to various scenarios and events that take place in the shop.
八荒设计认为，在当代，地域、文化的界线越来越模糊，但这并不代表摒弃传统，越是属于当代的事物，越有可能看到多元、包容的文化和风格。八荒设计是一个成立于上海，多文化、多学科的设计团队，他们一直坚持立足当代，尊重传统在地文化和品牌文化的设计理念。因此在设计过程中，如何融合传统与现代、东西文化成了设计的重点。八荒设计还注意到，品真阁的产品分类从黄金、琥珀、玉石， 到宝石、钻石、铂金，还有腕表、箱包等，无论是品类、材质，还是风格、受众人群，跨度都很大。于是八荒设计从产品与零售空间的融合入手，将品真阁品的所有产品按照色调、调性、风格和受众人群， 从浅至深、从冷至暖、从当代到传统、从年轻到成熟进行了梳理。